Blue Ox Outfitters, owned by Jonathan Woodward, was started in 2000 in the back of Jonathan’s pickup truck. Wanting to find the perfect name for a truck accessory business, Jonathan enlisted the help of his wife and family. They each heard all of the options for the store (and, yes, there were many) and almost everyone he asked, could only remember the name, Blue Ox. Fifteen years later, that name stands as tall as its namesake, Babe, the blue ox from the great tale, Paul Bunyan.